I developed the idea of the "G" as a person in the Drawbridge logo - a visual symbol of how our company bridges companies and consumers. 

The Process

Drawbridge hired a creative branding agency to give the company a new look. In the meantime, I took over the task of designing the new logo. After struggling with a number of designs that didn't fit, I came up with the idea of the "G" as a person, to symbolize bridging people and brands. 

The Details

After developing the logo, Drawbridge used the "G" character for collateral, including stickers that were given out at recruiting events. 

Using Format